Zaman yolcusu bir kedi ve 10 reklam efsanesi

We Are Social’dan efsanelere biraz ilginç bir saygı duruşu.

28.09.2018 - 17:13 | MediaCat

Zaman yolcusu bir kedi ve 10 reklam efsanesi

İngiltere merkezli global kreatif ajans We Are Social’ın Fransa ofisi, reklam dünyasına adını altın harflerle yazdıran ustalara saygı duruşunda bulunduğu eğlenceli bir işe imza attı.

Ajansın Fransa ofisinde görevli sanat yönetmeni Jean-Francois Balle’in mikro düzeyde fenomen ve zamanda yolculuk yapabilen kedisi Georgie’yi (georgie_the_time_traveler_@instagram) gelmiş geçmiş en büyük reklam figürlerinin yerinde gördüğümüz paylaşım serisi, zamanda ufak bir yolculuk yapmak ve efsaneleri efsane yapan işlere dair detaylar öğrenmek için eşsiz bir fırsat.

Georgie’nin Bill Bernbach, George Lois, Leo Burnett, John Hegarty, Jay Chiat, David Ogilvy, Dan Wieden, Maurice Saatchi, David Droga ve Lee Clow’un yerine geçtiği paylaşımlar için buyurun:

 

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Chez We Are Social, comme sur les internets, on kiffe les chats. Du coup, on en profite pour se marrer et célébrer notre métier en mettant en scène @georgie_the_time_traveler_ : le célèbre chat de notre directeur artistique @jfballe. Le tout sous l’oeil de lynx de notre directeur de la création @thomasguilhot et la patte de @alexboutry . . At We Are Social, we love cats almost as much as the internet! We decided to celebrate our business and have a bit of fun with @georgie_the_time_traveler_ , the famous cat of our Art Director, @jfballe . All under the watchful eye of our Creative Director @thomasguilhot and @alexboutry ‘s paw. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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Bill Bernbach / Volkswagen – Think small / 1959. . La pub qui changea à jamais l’histoire de la pub. Les familles américaines étaient obsédées par les grosses voitures en 1959. Leur vendre une petite voiture était un défi ! Doyle-Dane-Bernbach (DDB) brisent alors toutes les conventions : simplicité, typo sans serif, petite image du produit, beaucoup de vide, une copie en 2 mots et enfin du noir et blanc. En plus de booster les ventes, cette pub a créé une fidélité sans faille entre les consommateurs et Volkswagen. . This ad, and the work of the ad agency behind it, changed the very nature of advertising. In 1959, Baby Boomer families were obsessed with big, American cars. It was a challenge to sell them a small car! Doyle-Dane-Bernbach (DDB) went against the grain: simplicity, sans serif font, small black and white images of the product, a lot of blank space and 2 word copy. The campaign was so successful that it did much more than boost sales, building a lifetime of brand loyalty. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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George Lois / Esquire / 1968 . Avec la cover “La passion de Mohammed Ali”, George Lois crée l’une des couvertures de magazine les plus cultes du 20ème siècle. En 1968, Ali refusa de s’engager au Vietnam du fait de ses convictions religieuses. En le représentant en icône religieuse chrétienne, George Lois fait entrer Ali dans la postérité. . “The Passion of Muhammad Ali’’ created by George Lois became one of the most famous magazine covers of the 20th century. In 1968, Ali refused to go to Vietnam because of his faith. By portraying him as a Christian religious icon, George Lois transformed Ali into a living legend. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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Leo Burnett / Tony le Tigre / 1935 . Leo Burnett fonde en 1935 l’agence du même nom. 17 ans plus tard, Tony le Tigre est né. En 2018, il est toujours là. Tony aurait pu être un Kangourou, un éléphant ou un gnou. Vous imaginez ? Nous, non. Les mascottes de marque étaient nées. . Leo Burnett founded his agency in 1935. 17 years later, Tony the Tiger was born. In 2018, he’s still there. Tony could have been a kangaroo, an elephant or a wildebeest, now impossible to imagine. Brand mascots were born. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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John Hegarty / Levi’s / 1998 . Avec son agence BBH, John Hegarty réussit à convaincre son client de mettre en scène un duo de potes particuliers : un humain et… une peluche. Inspiré d’un clip de Mr. Oizo, la peluche Flat Eric devient culte avec ce film Levi’s. . With his agency BBH, John Hegarty managed to convince his client to show a very unique duo: a human and a stuffed toy. Inspired by a Mr. Oizo clip, the stuffed toy Flat Eric became an icon with this Levi’s movie. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

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Jay Chiat / Le Lapin Energizer / 1989 . Vous pensiez que les Tide Ads du Superbowl 2018 avaient révolutionné un format avec le hack d’autres fausses pubs ? TBWA/Chiat/Day l’a fait en 1989 avec la création du lapin Energizer qui vient hacker d’autres pubs car inarrêtable. Le succès fut tel que depuis, toutes les générations connaissent le lapin Energizer. . The Tide Ads of the 2018 Superbowl didn’t quite revolutionize fake ad hacking! TBWA / Chiat / Day were ahead of the game in 1989 with the Energizer Bunny that hacked other ads because of its infinite energy. It was so successful that everyone now knows the Energizer Bunny. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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David Ogilvy / Rolls Royce / 1957 . “À 60 miles par heure, le bruit le plus fort dans cette nouvelle Rolls Royce vient de l’horloge électrique “. David Ogilvy considérait cette accroche comme la meilleure jamais écrite avec son agence. On peut facilement se mettre à la place du conducteur à toute vitesse n’entendant que le subtil bruit de l’horloge de la voiture. L’année suivante, les ventes de Rolls Royce augmentent de 50%. . “At 60 miles an hour the loudest noise in the new Rolls Royce came from the electric clock”. David Ogilvy considered this headline the best ever written by his agency. A headline you could really feel & imagine, putting yourself in the driver’s seat, accelerating fast & only hearing the subtle ticking of a clock. As a result, sales in rose 50% between 1957 and 1958. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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Dan Wieden / Just Do It / 1988 . Est-ce qu’on doit vraiment introduire cette baseline ? La baseline la plus connue de ces trentes dernières années a une origine bien plus violente que celle que vous avez en tête. “Let’s do it” : voilà les derniers mots d’un condamné un mort qui ont marqué Dan Wieden au moment de convaincre Nike. Transformez le “Let’s” par “Just” et la légende Nike est née. . Do we really need to introduce this one? The best-known tagline of these last thirty years has a much darker past than you realise. “Let’s do it” were the last words of a man sentenced to the death penalty and came to Dan Wieden the moment he had to convince Nike. Replace the “Let’s” with “Just” and the Nike legend was born. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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Maurice Saatchi / UK’s Health Education Council / 1970 . Conçu pour le Planning Familial anglais, cette campagne a obligé le public à remettre en question sa vision quant à la contraception. Destinée à être diffusée uniquement dans les salles d’attente des médecins du Royaume-Uni, cette pub finira dans les pages du Time Magazine. . Sometimes ads are more than a piece of advertising – they’re messages that force people to question their assumptions. Intended to be shown only in UK doctors’ waiting rooms, this ad ended up in Time Magazine. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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David Droga / Ecko-Still Free / 2006 . La nouvelle ère de la pub. Après un mois d’existence, l’agence Droga 5 propose quelque chose qui n’avait jamais été vu avant. David Droga propose à la marque de streetwear Ecko de graffer Air Force One. Bien évidemment, il s’agit d’un fake mais qui a fait tellement de bruit que même le Pentagone a dû nier l’authenticité du film. . The new era of advertising. In the first month, Droga 5 showed something that had never been seen before: they picked the most outrageous place a graffiti artist could tag—Air Force One—and staged a video of a group of artists doing just that. Droga5 created a sensation and the Pentagon had to deny the video’s authenticity three times. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

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Lee Clow / Apple / 1984 . Si on devait retenir un film de l’histoire de la pub, c’est celui-là. Lee Clow travaille avec Ridley Scott à la réalisation. Référence à 1984 d’Orwell évidemment. Ce film au budget colossal (750 000$) est diffusé au superbowl 1984 et marquera à jamais les esprits. La saga des publicités du Superbowl commence… . If you remember one movie from the history of advertising, this is it. Lee Clow worked with Ridley Scott on the production. A reference to Orwell’s 1984, this movie costing 750,000$ was broadcast at the 1984 Super Bowl. The saga of Superbowl ads begins… . #creative #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat

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Kaynak: Design Taxi