Cannes Lions Uluslararası Yaratıcılık Festivali, 20 Haziran Cuma akşamı gerçekleştirilen ödül töreninin ardından sona erdi. Her yıl olduğu gibi bu yıl da beş gün süren festival, beş ödül töreni ile yaratıcı işleriyle yıla damga vuran isimleri ödüllendirdi. Cuma günü gerçekleştirilen ödül töreninde Film Lions, Titanium Lions, Sustainable Development Goals Lions, Grand Prix for Good ve Glass: The Lions for Change Grand Prix’leri sahiplerine kavuşurken, yılın ‘en’leri de belli oldu.
Cannes Lions 2025’in ardından özel ödülleri ve 20 Haziran Cuma günü takdim edilen ödüllerden başlayarak, hafta boyunca Grand Prix ile ödüllendirilen işleri sizler için derledik.
Yılın Yaratıcı Holdingi:
- WPP
- Omnicom
- Interpublic Group
Yılın Network’ü:
- DDB Worldwide
- Ogilvy
- FCB
Yılın Bağımsız Network’ü:
- Serviceplan Agenturgruppe
- Rethink
- Wieden+Kennedy
Yılın Ajansı:
- Publicis Conseil, Paris, Fransa
- Africa Creative DDB, São Paulo, Brezilya
- FCB Chicago, ABD
Yılın Bağımsız Ajansı:
- Serviceplan, Münih, Almanya
- Rethink, Toronto, Kanada
- Bear Meets Eagle On Fire, Sidney, Avusturalya
Palme d’Or:
- Revolver, Avusturalya
- Iconoclast, ABD
- Biscuit Filmworks, Birleşik Krallık
Yılın Yaratıcı Markası:
- AXA
- Dove
- Vaseline
Film Lions
Paris Paralympics 2024: Considering What?
Ajans: Channel 4
Reklamveren: Channel 4
The Final Copy of Ilon Specht
Ajans: McCann Paris
Reklamveren: L’Oreal
Titanium Lions
Three Words
Ajans: Publicis Conseil, Paris
Reklamveren: Axa
Sustainable Development Goals Lions
The Amazon Greenventory
Ajans: Africa Creative DDB, São Paulo
Reklamveren: Natura
Glass: The Lion for Change
Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement
Ajans: Ogilvy UK
Reklamveren: Dove
Grand Prix for Good
The Best Place in the World to Have Herpes
Ajans: Finch
Reklamveren: New Zealand Herpes Foundation
Brand Experience & Activation
Caption with Intention
Ajans: FCB Chicago
Reklamveren: Academy of the Motion Picture Arts & Sciences, Rakish, Chicago Hearing Society
Creative Business Transformation
Three Words
Ajans: Publicis Conseil
Reklamveren: Axa
Creative Commerce
Preserved Promos
Ajans: VML New York
Reklamveren: Ziploc
Innovation
Sounds Right
Ajans: AKQA Copenhagen
Reklamveren: Museum for the United Nations – UN live, Spotify
Luxury
The Partnership That Changed Everything
Ajans: Havas Play Paris
Reklamveren: LVMH
Creative Effectiveness
Shot on iPhone
Ajans: TBWA\Media Arts Lab
Reklamveren: Apple
Creative Strategy
Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement
Ajans: Ogilvy UK
Reklamveren: Dove
Creative B2B
B2B: Act Like You Know
Ajans: GoDaddy
Reklamveren: GoDaddy
Creative Data
Efficient Way to Pay
Ajans: DM9
Reklamveren: Consul Appliances
Direct
Three Words
Ajans: Publicis Conseil
Reklamveren: Axa
Media
Dove Real Beauty Defined For The AI Era
Ajans: Mindshare
Reklamveren: Dove
PR
Lucky Yatra
Ajans: FBC India
Reklamveren: Indian Railways
Social & Creator
Vaseline Verified
Ajans: Ogilvy Singapore
Reklamveren: Unilever
Design
Caption with Intention
Ajans: FCB Chicago
Reklamveren: Academy of Motion Picture Arts & Sciences, Rakish, Chicago Hearing Society
Digital Craft
Caption with Intention
Ajans: FCB Chicago
Reklamveren: Academy of Motion Picture Arts & Sciences, Rakish, Chicago Hearing Society
Film Craft
Better on a Better Network
Ajans: Bear Meets Eagle On Fire
Reklamveren: Telstra
Industry Craft
Nigrum Corpus
Ajans: Artplan
Reklamveren: Idomed
Entertainment
Night Fishing
Ajans: Innocean
Reklamveren: Hyundai
Entertainment Lions for Gaming
Call of Discounts
Ajans: Gut
Reklamveren: Mercado Livre
Entertainment Lions for Music
Tracking Bad Bunny
Ajans: DDB Latina Puerto Rico
Reklamveren: Rimas Music
Entertainment Lions for Sport
Haaland Payback Time
Ajans: David New York
Reklamveren: Clash of Clans
Audio & Radio Lions
One Second Ads
Ajans: Africa Creative DDB, Sao Paulo
Reklamveren: Budweiser
Outdoor Lions
Olympic Games Opening Ceremony Paris 2024
Ajans: Paname 24
Reklamveren: Paris 2024
Phone Break
Ajans: VML Prague
Reklamveren: KitKat
Print & Publishing
Price Packs
Ajans: Serviceplan
Reklamveren: Penny
Health & Wellness
Vaseline Verified
Ajans: Ogilvy Singapore
Reklamveren: Unilever
Lions Health United Nations Foundation Grand Prix For Good
The Best Place in the World to Have Herpes
Ajans: Finch
Reklamveren: New Zealand Herpes Foundation
Pharma
Make Love Last – Bedroom
Ajans: Ogilvy Shanghai
Reklamveren: Viatris