Birleşik Krallık’ta her iki saatte bir erkek intihar ediyor. Bu, haftada 84 erkeğin intihar etmesi demek.
Erkeklerde intihar oranını düşürmek amacıyla 2006 yılından bu yana çalışan Londra menşeli hayır kurumu CALM (The Campaign Against Living Miserably), adam&eveDDB ile Project 84 isimli bir kampanyaya imza attı.
Tıraş bıçağı markası Harry’s’in de desteğiyle, heykeltraş Mark Jenkins’e 84 erkek heykeli sipariş eden ajans ve CALM, daha önce yakınlarını intihar nedeniyle kaybetmiş insanlarla yapılan görüşmeler ışığında nihai şeklini bulan heykelleri Londra’nın Southbank bölgesindeki binaların çatılarına yerleştirdi.
ITV’nin This Morning isimli programının üç gün boyunca erkek intiharları hakkında yayın yaparak izleyicileri bilinçlendirdiği Project 84 kapsamında, ayrıca, intihara meyilli insanlara nasıl yardım edileceği konusunda farkındalık yaratmak amacıyla kreatif iletişim ajansı W tarafından da bir PR kampanyası gerçekleştirildi.
Geçen yıl, intihar eden üç adamın intihar mektuplarını ulusal gazetelerde yayınlayarak erkek intiharı konusunda tartışma yaratan CALM’ın bu yılki kampanyası da beklediği ilgiyi yakalamış gözüküyor.
Today @theCALMzone is launching #project84 with @thismorning Bringing awareness around #MaleSuicide with 84 life-sized sculptures as visual representations of 84 real men who take their own lives every single week in the UK. #SuicidePrevention pic.twitter.com/elDhpDMIht
— ITV Responsibility (@ITV_R) 26 mars 2018
Wow. ITV currently have 84 statues across their buildings. They are for #Project84 to represent the 84 men who die from suicide every week. A brilliant way to make the invisible, visible. It is getting people talking about something we don't like to talk about. Well done, ITV. pic.twitter.com/0ImEEI4Zn5
— Matt Haig (@matthaig1) 26 mars 2018
Actually an emotional mess watching @thismorning. I've never had a dad in my life, but if you have yours, or a brother, uncle or close male friend, ask how they are. Let them know they can talk to you. It might just save their life. #mensmentalhealth #project84
— Britt Whyatt ? (@shewhobakes1) 26 mars 2018
I’m rarely taken aback by a awareness stunt but my god this was chilling to the bone to see.
As someone who has been on that ledge before – thank you @theCALMzone for the services you run. ⭐️ #Project84 https://t.co/blkjI8DuOy
— Alexander Morgan (@alexjaymorgan) 26 mars 2018
My dad, Daniel Mulhall, is one of these 84 statues by #project84 which tell the stories of 84 men lost to suicide, representing the 84 men who take their own lives every week in the UK. Miss you dad @theCALMzone @ITV @thismorning #Project84 https://t.co/IPtJzhM9dJ pic.twitter.com/TpM3OaS0aH
— Aaron Ellis (@byAaronEllis) 26 mars 2018
It was a privilege to take part in @theCALMzone's #Project84 in memory of my son, Kristian, who took his own life in 2002. An amazing charity & project. pic.twitter.com/FOeKCcQVfr
— Jan Andersen (@JanAndersen888) 26 mars 2018
I took part in @theCALMzone's #Project84 in memory of my older brother Simon.
On average, 84 men take their own lives each week – we, as a society, need to do all we can to stop this.
You can find out more here, or by watching @thismorning this week.https://t.co/w7dAQenNSO pic.twitter.com/AycuAQ3zgM
— Jonny Sharples (@JonnyGabriel) 26 mars 2018