The Mobile Marketing Association (MMA), Mobil Pazarlama Endüstrisinin gelişimini sağlamak ve başarılı örneklerin global arenada paylaşımını sağlamak amacıyla her yıl Mobil Pazarlama Ödüllerini düzenliyor. Bu yıl 17 Kasım’da Los Angeles’da düzenlenen törenle ödüller sahiplerini buldu.
Türkiye Mobil Pazarlama sektörü gerek GSM sektörünün gelişim düzeyi gerekse sonuca ulaştıran Dijital Pazarlama uygulamaları ile Global Arena’da adından başarılı şekilde söz ettiriyor. Bu yılki ödüllerde Türkiye’den iki ajans ödül sahibi oldu. Mobilera Türkiye ve Rabarba İletişim Hizmetleri MMA Global’ın Mobil Pazarlama Ödülleri’nde ödül kazandı.
Ödül kazanan ajanslar ve işleri aşağıdaki gibi:
Mobile Display Campaign
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Trident Fresh, F.biz
Europe, Africa and Middle East
- LMfootball.mobi, Livemobile (Pty) Ltd
- Soccer stars in your pocket, Mobiento
Asia Pacific
- PUMA F WAN, PHONEVALLEY
- The Virtual Zippo Lighter App, Moderati, Inc.
Mobile Messaging Campaign
North America
- Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
Central & Latin America
- Carefree Mobile Campaign, pontomobi interactive
Europe, Africa and Middle East
- Kraft Foods Turkey / Patos, Mobilera
Asia Pacific
- Because We Can, The Hyperfactory
- Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell
Emerging Technology Campaign
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa and Middle East
- Fanta More Play, The Hyperfactory
Asia Pacific
- Cadbury Be The Gorilla, The Hyperfactory
Multi-Mobile Channel Campaign
North America
- Rogers/Live Nation – Wireless Box Office, MyThum Interactive
Central & Latin America
- ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
Europe, Africa and Middle East
- Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Asia Pacific
- Sony Quantum Code, AURA Interactive
- Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company
Mobile Social Media Campaign
North America
- Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Europe, Africa and Middle East
- The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
- Sony Quantum Code, AURA Interactive
Cross-Media Integration Campaign
North America
- UPS jobs – Problem Solved, UPS & TMP Worldwide
Central & Latin America
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa and Middle East
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
- Go For It, Tribal DDB India
- Ad Council That’s Not Cool, R/GA
Best Mobile Campaign Overall: (three-way tie)
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
- UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
The award winners for the 2009 MMA Industry Awards are:
Mobile Innovation: Creativity
- SMS 2.0 – Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S.
Mobile Innovation: Reach
- SCORECENTER, ESPN
Social Impact
- Text ALIVE Mobile Donations, Mobile Accord Inc.
Award for Overall Excellence
- Fanta Stealth Sound System, Ogilvy Advertising
The award winners for the 2009 MMA Academic awards are:
Academic of the Year Individual
- Margherita Pagani, Bocconi University
Academic of the Year Institution
- Ball State University, Ball State University