Cannes Lions festivali hızla devam ederken, gözler ödül törenlerinde. Festivalin dördüncü gününde Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Innovation, Luxury, Creative Effectiveness ve Creative Strategy bölümlerinde ödüller sahiplerini bulurken, bu bölümlerde Grand Prix’e uzanan işler de belli oldu.
Brand Experience & Activation
Caption with Intention
Ajans: FCB Chicago
Reklamveren: Academy of the Motion Picture Arts & Sciences, Rakish, Chicago Hearing Society
Creative Business Transformation
Three Words
Ajans: Publicis Conseil
Reklamveren: Axa
Creative Commerce
Preserved Promos
Ajans: VML New York
Reklamveren: Ziploc
Innovation
Sounds Right
Ajans: AKQA Copenhagen
Reklamveren: Museum for the United Nations – UN live, Spotify
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Luxury
The Partnership That Changed Everything
Ajans: Havas Play Paris
Reklamveren: LVMH
Creative Effectiveness
Shot on iPhone
Ajans: TBWA\Media Arts Lab
Reklamveren: Apple
Creative Strategy
Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement
Ajans: Ogilvy UK
Reklamveren: Dove